This section shows part of the process of redesigning the Boston Phoenix. This alternative newsweekly belongs to The Phoenix/Media Communications Group, a family-run company thant owns various types of media —from radio stations to new cellular phone technologies— in all of New England. The Boston Phoenix was started in 1966 as a four-page insert and today is one of the most prominent and respected publications of its kind in the US. Presently the Phoenix has 3 editions —Boston, Portland and Providence— a Pulitzer Prize-winning brand-name with an average weekly distribution of 253,000 copies.
In March of 2005 the Phoenix hired us to do their redesign, after some discussion about what direction and form it should take.