One of the main things that management explained to us from the beginning, was that the printed versions did not reflect full-on the website's extensive capability to repurpose and expand the content. It needed to do more than just be a newspaper. It needed to create synergy.
In addition, page layouts were dense and unattractive. Despite having gone through numerous redesigns, there was no scale or contrast and the design looked dated. Therefore it required not only a "face-lift", but also a complete rethinking of page and section structure. They also requested that we introduce more color.